Even Apple's couldn't slow Samsung Electronics down. The Korean conglomerate's flagship had four of its five best-selling weeks in the U.S. the iPhone 5 was unveiled, Samsung told CNET.
The spike after the iPhone 5 launch suggests that consumers hung around to see what Apple had to show off, weren't impressed, and went with a Galaxy S III instead.
"I was shocked by the numbers," Kevin Packingham, chief product officer of Samsung's U.S. mobile arm, said in an interview. "I thought: 'What the heck is going on here?'"
It's just the latest bit of good news for a company that has enjoyed a remarkable run to the top of the smartphone business, with a flagship brand that has virtually the same appeal as the iPhone.
Samsung is poised to continue its run into the holidays as it drums up attention for its latest product, the extra-large . In typical Samsung fashion, the company on Wednesday threw a splashy party for media, d-list celebrities, and select Samsung fans in Manhattan's old Post Office headquarters, capping off the night with a performance by Kanye West.