Microsoft throws in the
towel on their Windows 10 for mobile.
by Barry Barcode (MIDCOM Data Technologies, Inc.)
by Barry Barcode (MIDCOM Data Technologies, Inc.)
Microsoft, after
initially and aggressively pursuing its Windows 10 operating system for
smartphones, has now seemed to have all but called it quits on what had been
their flagship smartphone OS. As a matter of fact, the software giant’s chief
architect of the 10 OS had personally tweeted that the company is no longer
interested in developing more advanced features as well as hardware support at
this point in time. He also added that he himself had switched to the android
platform on his personal phone.
However, it was not always this way as MSN tried its level best to claw its way into the hotly contested smartphone market. Especially since it had realized that the future obviously belongs to hand held e-communication devices. In a last-ditch attempt, Microsoft tried its level best to attract smartphone users by allowing them access to the same universal apps that were available on their hand-held devices, as well as on their PCs and laptops. But it was quite simply a little too late because the smartphone train had moved on and Microsoft had not been able to secure a berth. This is why, in spite of their best efforts, the concept of seamless integration between PCs and smartphones just failed to catch on.
According to market
research companies today, less than the half a percentage of people were
using windows on their smartphones, earlier this year and this was in spite of
years of ceaselessly marketing windows OS to consumers all over the world.
Finally, Microsoft saw
the handwriting on the wall and conceded defeat as customers preferred their
arch rivals Apple and Android over Windows regardless of the OS’s decades long
pedigree. And since end consumers were not interested in the product, there was
no reason for the manufacturers to bundle this software with their phones.
Regardless of how hard
they tried, they simply could not create an OS as smooth and functional as
their rivals and so had to pay the ultimate price.